Dr. ANAND BETHAPUDIASSOCIATE PROFESSOR
EDUCATIONAL QUALIFICATION : B.E., M.B.A., Ph.D., UGC-NET/JRF
§ TEACHING : 18 years of Teaching UG. And PG level
§ AREA OF RESEARCH Marketing, Entrepreneurship, HRM
Tourism, Hospitality, Banking,
Edited Two Volumes of Books on “ Stratagic Development Opportunities in Tourism & Hospitality Industry” (2015)
Edited a National Seminar Souvenir on “ Emergent Indian Economy”
Some of the Research Papers Published :
Anand Bethapudi “ Trends in banking industry in India” published in a book “ Innovative trends and global advancements in technology, indystry, banking & finance” PND publishers, 2016, ISBN-13: 978-1537638065
Anand Bethapudi & V.Rajendra Prasad “Building and Recruiting an employable work force: A 2015 Perspective” BooK “Strategic Development Opportunities in tourism & hospitality Industry”, Professional Book publisher, ISBN: 978-93-85506-02-4, pg no: 70- 73. (2015).
Anand Bethapudi “ Role of ICT in Promoting a Rural Tourism Product” published in Open Access Journal of Tourism & Hospitality “http://www.omicsgroup.org/journals/role-of-ict-in-promoting-a-rural-tourism-product-2167-0269-1000154.php?aid=57960” (2015)
Anand Bethapiudi & Dr.Sridevi Samineni “ Creating Sustainable Entrepreneurial opportunities for SHG Groups through rural tourism- with special reference to Telangana state” Volume II, Book “ Strategic Development Opportunities in tourism & hospitality Industry”, Professional Book publisher, ISBN: 978-93-85506-05-5, pg no: 1-7. (2015).
Anand Bethapiudi & Dr.Sridevi Samineni “ Hyderabad: India’s Favourable destination for Medical Tourism” in Volume 1, Book “ Strategic Development Opportunities in tourism & hospitality Industry”, Professional Book publisher, ISBN: 978-93-85506-02-4, pg no: 1- 4. (2015).
Anand Bethapudi & Dr.Sridevi Smineni, Article on “ The Road to wellbeing” Published in The Hindu News paper, 27 November 2015.
Anand Bethapudi “ Role of Social Media in Promoting Tourism Product” in a Book “ Trends, Challenges and innovations in Management” Volume III, published by Zenon Academic Publishing, ISBN: 978-81-926819-9-3.pg:262-268. 2015.
Anand Bethapudi & Mahender Reddy “ Innovations in The Indian Hospitality Industry” in a Book, Contemporary Issues in Mnagement, The Associated Publishers, 978-81-8429-107-0, 2014.
Anand Bethapudi & Mahender Reddy “Empowerment of Women in The Era of Globalization” published in a Book, Contemporary Issues in Mnagement, The Associated Publishers, 978-81-8429-107-0, 2014.
Anand and BSVVS Murthy “Marketing And Financial Challenges of Producers Cooperative” Issues and Opportunities in Producer’s Cooperatives, ISBN 978-93-5156-307-5 2014.
Anand Bethapudi : “Role of ICT in Tourism Industry” Published in a online Journal of Applied Economics and Business, aebjournal.org ISSN: 1857- 8721 Vol 1, No 4(2013).
Anand Bethapudi and Potukuchi Trayambakam “ Customer Relationship Management Challenges in Hospitality and Tourism Faced by Various Stakeholders in Andhra Pradesh published in Global Journal of management and Business Studies. ISSN 2248-9878, Volume 3, Number 11(2013).
Anand Bethapudi “Medical Tourism in India: Opportunities and Challenges” published in Online Journal: Acme Intellects International Journal of Research in Management ISSN 320-2793.Vol- 4 No. 4 Oct 2013. www.acemeintellects.org
Bethapudi Anand “ Role of Information and Communications Technologies in Tourism Industry published in The IUJ Journal of Management, ISSN:2347-5080 Vol.1 Issue No.1 pg.60.
15.Anand.B & Narayana Goud.T, “ An Analytical Study on Financial Performance of Dharmavaram Urban Cooperative Bank, A.P.” published in Abhinav National Monthly Referred Journal of Research, August 2013 Volume: II Issue: VIII - ISSN 2277-1166.
5) CONSULTING : Skill Development Programme in Diploma in Production