1. What made Dr. YSR NITHM to commence this management Education in "Tourism"?
This is because the presently available courses in Tourism are fragmented and have limited Tourism content for the high-employment, high forex earner, Sunrise industry which has great scope for growth and quality-improvement. Dr. YSR NITHM, after detailed discussions with various stakeholders (viz. entrepreneurs, administrators, academicians, MBA-degree holders, and potential employers) arrived at these conclusions:
- On Tourism & Hospitality
- That they are 'sunrise' industries, growing at 11% p.a., providing 10.4% to GDP, with an employment multiplier of 2 and above
- That there is great scope for raising their Quality and Relevance to national, regional, and global levels.
- On Management Education
- That professional education should have 'employability and entrepreneurship'.
- That 'on-the-job promotability 'in the great differentiator
- That these require a 'balanced interface' of knowledge, skills, attitude and values
- That 'hands-on experience' would enable swift adjustments and implementation innovations to flourish;
- That 'multi-industry opportunities' require a mix of perspectives: generic and sector-specific
- That success depends on 'holistic development' of both individuals and institutions.
Dr. YSR NITHM has embarked on academic programs to ingrain these findings.
2. What are the course features?
Dr. YSR NITHM wishes to ensure that its MBAs are able to succeed not only in Tourism, Hospitality and allied industries but in generic areas of management and administration too. Dr. YSR NITHM therefore, attempts to instill, develop, hone and sustain multiple competencies:
- Niche-area competencies
- Diversified competencies
Dr. YSR NITHM ensures this goal (i) through its menu of subjects in MBA, (ii) through its academic strengths, (iii) through its approach to value-addition, and (iv) through its world class infrastructure.
- Management papers (like: Management Principles, Accounting, Finance, Human Resources, Marketing, Strategies, Laws & Conventions, etc.)
- Tourism papers (like: Tourism Principles, Travel Agencies, Ecology, Fares & Ticketing, Cruises, Guides & Services, Airport Management, CRS and e-business, Public Relations, Destinations, etc.)
- Hospitality papers (like: Hospitality Principles, Front Office, Food & Beverage, Facilities, Quality, Housekeeping, etc.)
- Emerging-area papers (like: Entrepreneurship, Events, International Business, Heritage, Cargo, Cross Cultural, Current Concerns, Foreign Languages French & Spanish, etc)
- Academic Strengths
- Faculty: Possessing a blend of academic and industrial-experience have been selected through their presentations, value-addition perceptions and Interviews by Committees comprising those from Universities and Industry
- Internet: Facility to up-load, download relevant material for structured, up-to-date inputs.
- Library: Has over 5000 subject related books and 50 journals/ magazines. A large number of books and magazines are getting added every year in addition to Tie-ups with other institutions and British Council Library.
- Pedagogy Approach
- Current events as inputs
- Co-operative learning
- Decision-making through empathy (individual, institutional)
- Information gathering and interpretation
- Curiosity and enquiry as catalysts
- Classroom interaction comprising Lectures, Presentations and Discussions
- Project reports on field-based, in-house-based, and library-based topics
- Experiential field exposure in various organizations
- Dissertation in industry related themes
- Organizing and managing events independently
- Expert supplementary lectures by industry leaders/NRI experts
- Placement-related initiatives
- Personality/Leadership / Communication development inputs
- Evaluation by academicians and industry practitioners
- Multi-media Lecture Theatres: Airy, comfortable with executive furniture and modern audio visual aids like Computers, LCD Projectors, etc.
- Computer Laboratory: Over 100 PIV Computers with LAN and Internet connectivity
- Library: Lake-facing and air-conditioned with over 5000 books, 50 National / International journals, magazines and newspapers.
- Hostel: 65-room and 35-room single-bedded; separate blocks for boys and girls, furnished.
- Well-ventilated dining hall to accommodate 150 persons at a time.
- Private Hostel / Mess facilities exist in the vicinity.
- Ambience: a 3-acre natural lake with floral settings and beautiful rock formatons. Aesthetic landscaping is in progress
- Hospitality Laboratory: All equipments and support infrastructure are in place for hospitality subjects
- Medical Support: Visiting Doctors with Nursing Home tie-up
- General: Student-Insurance, Bank in the campus, STD Facility, Lake side cafeteria, etc.
Dr. YSR NITHM puts these facilities together for synergistic benefit, encouraging everyone to leverage advantages for mutual benefit.
3. What is Unique about the Program?
- This is for the first time in the world that MBA has all of these features:
- Industry-feed backed, SWOT-analyzed curriculum
- Industry-supported selection (Faculty and Students), Pedagogy, Evaluation, Placement, Review etc.
- Diversified career opportunities for students
- Curricular focus for both Employment and Entrepreneurship
- Provides Knowledge-Skill-Attitude-Value interface
- Holistic orientation by providing add-ons (like Personality development, - Skills-enhancement, Placement-preparation, Cultural appreciation etc.)
- Flexibility in class-days to accommodate industry-updates
- Facilitates Employment-leveraged projects in the last semester.
- The only one in the country:
- To have integrated Tourism, Management, and Hospitality subjects
- To have developed the contents based on industry feedback
- To have practitioners teaching and supplementing the academic inputs
- To have tied-up with industry for field exposure and training of students
- To have evaluation done by academicians and senior-level field personnel
- To have placement-based personality inputs, and
- To have Central and State government support
4. What about Placements ?
- Placements are easy because
- Students can take up employment before the commencement of the last semester (and do their final semester project even in the employed place) through campus interviews.
- Curriculum, syllabus, evaluation and pedagogy have constant industrial interaction
- Field-exposure and tours are supported by industry to facilitate relevant learning
- Skill, attitude and personality factors are frequently reinforced
- Course design has accommodated marketability in traditional management areas as well as in Tourism, Hospitality and allied industries
- Student-initiated promotional activities, and
- Experiential opportunities in emerging areas are inbuilt
5. What about Hostels?
- There are 'Two' hostels in the campus, separate for the Bovs (65 rooms) and the Girls (35 rooms) with single-bedded rooms. 200 beds being added by December, 2007.
- A 150-seater dining hall is located between the two hostels.
- While the rent is Rs. 6,000 per semester, the mess-charges would be at actuals on sharing basis (Rs. 2,000/- p.m. approximately).
- Limited accommodation is available on 'first come first serve' basis.
6. What are Student-related Activities?
- CURRICULAR (Classes, participation, assignments, presentations, games, tests, examinations, etc)
- CO-CURRICULAR (guest lectures, seminars, theme events, visits, tours, projects, etc.), and
- EXTRA-CURRICULAR (sports, games, hobbies, drama, debate, creative activities, etc.)
7. What are the fees?
Please contact the Institution for Fee related queries. Please make a call to any of the phone numbers: 040-23000472/473/454 to receive the proper information.
Once paid, only the Caution Deposit is refundable.
8. How can Foreign/Sponsor/NRI candidates join the Unique Program?
If you are a Sponsored/NRI candidate and possess a Graduate degree with fluency in English, you need not have to take the Entrance Test. You could apply directly to Dr. YSR NITHM.
Foreign students, however, have to apply through MHRD/ICCR, New Delhi.
9. What about Classes?
The classes for the academic programs are held, Monday to Friday, from 9.30 hrs till 16.30 hrs with short breaks, The remaining days of the week are utilized for Industrial interaction and week-end activities. Students are expected to be attentive and participatory. Only those who have 75% attendance would be permitted to appear for the end Semester Examinations.
10. Can we get Loans?
Dr. YSR NITHM has negotiated with Banks to enable educational loans which could be availed by the selected candidates. Indian Bank and Andhra Bank have already sanctioned such loans to our students to meet fees as well as purchase of Laptop Computers etc.
11. Who awards the Degrees?
Till Dr. YSR NITHM gets a Deemed to be University status, MoU has been signed, through Andhra Pradesh State Council for Higher Education (APSCHE), between Dr. YSRNITHM and Jawaharlal Nehru Technological University (JNTU) for the award of Degrees. Once it becomes a Deemed University, Dr. YSR NITHM would offer its own degrees.
Presently JNTU would confer MBA degree.
12. Who manages Dr. YSR NITHM?
Dr. YSR NITHM, through its Governing Council comprising senior-level representatives from government, practitioners (from Tourism, Hospitality and Allied Sectors) and academicians ensure:
- That its Vision, Mission and Objectives proceed as envisaged
- That the curricular, co-curricular and extracurricular focus of its activities are geared towards employment and entrepreneurship, and
- That holistic development of persons and places takes place.
- The operational activities of Dr. YSR NITHM are managed by its Chairman and Director-General Ms. Chandana Khan, IAS, Secretary, Tourism, Govt. of AP) and Director , Dr. P. Narayana Reddy.