The Institute is in close proximity to the famed Hi-tec City, software MNCs like Microsoft, Infosys, Wipro, TCS. The other educational bodies of national repute around include Maulana Azad National Urdu University, Indian School of Business, IIIT, Hyderabad Central University, Central Institute of English and Foreign Languages as also such famed organisations like National Institute of Design and Fashion Technology, Administrative Staff College of India, Centre for cellular and molecular biology etc.

The Institute is modelled on the lines of premier institutions like IITs and IIMs of the nation and internationally like Harvard Business School and Cornell University. An autonomous institute, it endeavours to carve out a niche for itself and gain pre-eminence as an Institution dedicated to the synergistic blend of theory and practice, academics and administration, education and employability, national and global factors, traditional and modern concepts and issues for today, tomorrow and beyond and to transform itself to become the apex body for holistic development of all related sectors coming under the Tourism and Hospitality industry through provision of education, training, research and consultancy services.

The Institute is determined to mould the students for a global environment, to instill character and values required for a responsible decision making in all professional and personal activities. The meticulously designed curriculum which is revised from time to time as the Industry warrants enables the students to develop skills in communications, critical thinking, ethics, interpersonal relationships, leadership and technology that are assimilated and applied in the professional courses of the college at the Post graduate, Undergraduate, Diploma and Certificate level programmes. A PLACE where comPLACEncy has no PLACE.