TREND DYNAMISM OBSERVED IN THE TOURIST MARKET OF ORISSA POST THE COVID-19 LOCKDOWN
Shantanu JainShreya Prasad,
Shantanu Jain
Assistant Lecturer, IHM Hyderabad,
(+91) 8839813418, jainshantanu1995@gmail.com
Shreya Prasad
Assistant Lecturer, IHM Bhubaneswar,
(+91) 8005857409, shreyaprasad1997@gmail.com
ABSTRACT
This paper sets to find out the dynamic changes that have affected the market post the nation- wide lockdown that was implemented due to the pandemic caused by the COVID virus. Whether good or bad, have the trends succumbed the market towards a standstill or have they opened the potential gates towards a very new market as well as demand, now that the sector has been unlocked, would be some of the things on priority that the paper will intend to find out. Orissa, the best kept secret of India has huge potential for tourism, considering great settings of lush forests which are matched with temples and river bodies to be abstract. As per the Annual Statistics Bulletin 2019 by Odisha Government an 8.74% increase, from 1,41,11,243 in 2017 to 1,54,22,765 in 2019. The main objective of the paper would be to track the trends that have been introduced post the COVID-19 lockdown, as well as to see the new opportunities it has opened due to such dynamism in the trends. Empirical structuring was adopted due to the nature of the paper, and chain-referral sampling scheme was adopted due to the exclusivity of the officials involved with the Odisha Government, 150 of which were approached but due to various constraints, 86 samples consented to be included in the study.
Key Words: Market trends, Tourism, Odisha Govt., Dynamism, COVID-19 lockdown.
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