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Editor–in-chief’s Note

Emerging Aspects of Redefining Tourism & Hospitality ‘EARTH’ is a bi-annual academic journal aimed to promote researchers in tourism, hospitality, and allied subject areas as well as communicating novel ideologies to researchers, educators, scholars, and hospitality & tourism professionals. This journal is the first of its kind to be supported by the renowned Institute (NITHM) for tourism and hospitality education in India. In this issue authors from various universities and colleges have contributed their knowledge in the form of articles ranging from culinary to tourism and management. This edition consists of trending topics of tourism & hospitality management.

The first paper is about Employer Branding through Eco-Friendly HR Practices: An Exploratory Study of 5 Star Hotels of Delhi – NCR Region by Dr. Pallavi Mehta, &PrasangAgarwal. The paper helped to identify the integration between sustainable HR practices and employee value propositions.

The second paper is about Human Resource Management in Employee Job satisfaction of Budget Hotels in Kerala.ByDr.S.Kumaran, Mr.Manjeet Singh, &Dr.B.LathaLavanya. The quality output of the employees in their work is based on the level of job satisfaction they received. So, a study has been conducted to understand the job satisfaction of employees in budget hotels in Kerala.

The third paper is about Sustainable Practices in 5- star Hotels and the Perception of employees on the effectiveness of sustainable Practices by Ms. SaraswatiSankaramani, & Mr. Rajesh.L. Hotels have been effective in ensuring their operations are sustainable in the areas of consumption, Production, Clean Energy, Waste Management, and Education. The main objective of this study is to identify the various sustainable practices followed by hotels and know the perception of employees on how effective the hotel's sustainable Practices are.

The fourth paper is dealing with “Trend dynamism observed in the tourist market of Orissa post the covid-19 lockdown” by Mr. Shantanu Jain & Mr. Shreya Prasad. The main objective of this paper is to track the trends that have been introduced post-COVID-19 lockdown, as well as to see the new opportunities it has opened. Through this article analyze and understand the reasons for the current tourist market trends of Odisha.

The fifth paper is about Retrospective Analysis of Trends in Pilgrimage Tourism Research by C. VeeraSankara Reddy and Krishna NaikKhatravathi has Research on pilgrimage tourism contributed from a variety of disciplines such as the most cited published author, Author’s affiliation, most published, most productive country, most productive journal in terms of publications and most frequently published topics. Authors have used bibliometric studies to review the documents published over a decade. The researchers have utilized various tools such as Microsoft Excel and VOSviewer data visualization tools. This work is useful for understanding the progress, productivity, and leading research topics in pilgrimage tourism. Finally, all readers can read the expert Ms. DiptiPatil has provided her Destination Review of Kanha National Park. In she has included her observations during various visits to Kanha National Park, Madhya Pradesh, India. She has mentioned about the prominence and existence of forests, wildlife, inhabitance, and their culture.

This journal presents the best research papers on trendy subjects with the hope of better tomorrow.

Dr. S. Chinnam Reddy

Chief Editor 

AFFLIATIONS / CERTIFICATIONS


Testimonials

Aditya Deendayal
/ MBA 2005-07

The MBA program is a great steping stone to Get ready for what it takes to be successful in the Feild chosen once you pass out. NITHM-A perfect blend where theoretical knowldge is combined with educates the students but prepares the student for whats lays ahead.

Abhishek Patawar
/ BBA 2012-16

For me, Life in “ NITHM “ has been breath-taking and enriching. The environment not only helped me in imbibing knowledge but also in developing my overall personality, fuelling confidence in me. My sincere thanks to all the Faculty members, mentors and everyone in “NITHM” family for their support and altruism. They have played a very crucial role shaping me & proved me right, in selecting “ NITHM “ over other colleges. I’m carrying along with me beautiful memories of this place and will always cherish them. Thank you “ NITHM “ for making this journey so pleasant.

B. Mounika
/ MBA 2016-18

Hotel Management is one of the unique field one could ever get exposure too and of course I got lucky. Working in hotel industry has been my dream throughout. I got the opportunity to work in Taj Mumbai, one of the greatest achievements. Learned a lot, got exposure to the real hotel industry world. This sure helps to build my career.

V. Saketh
/ MBA 2014-16

‘’I will forever be thankful to NITHM’’
It was my enormous fortune to be a part of ‘’NITHM’’. The entire faculty and department leave no stone unturned to shape one's future. My two years at NITHM have been a wonderful experience of learning with prolific exposure to the outside. Huge respect, love and devotion for the entire faculty and department. It's their efforts that make me count myself into a better professional.

Siddharth
/ BBA 2005-08

My leadership sets a paradigm in the hospitality industry and among my team. I am a seasoned expert in hospitality based project management, real estate and asset management expert, specializes in feasibility studies of hotels in Europe and Middle East. A passionate professional that goes beyond guest’s expectations and exceeds in service orientation. A people’s person, motivated to mentor, coach and nurture talent within the team.

Taaj Khan
/ MBA 2004-06

“MUST HAVES” required to advance in hospitality industry: As there is advancement in every field, there should be a proper research on how technology should be accessed in creating world class cuisines with out disturbing its ancient flavour, aroma and natural assence. “We are sitting in the shade today because someone has planted a tree a long time ago.” Name: Taaj Khan Mohammed PR & Media Consultant. NITHM Alumnus

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