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The Significance of Geographical Indications in Food Tourism: Hyderabad Haleem (A frame work to link GIs to tourism through a travel company GI-TRIPS
Brahmanand Reddy
Tourism has become a major player in the global economy. It is one of the most resilient economic sectors in the world and a force for sustainable socio-economic progress and development. It has also become a catalyst for innovation and entrepreneurship. Geographical indications (GI) are widely considered tools to contribute to sustainability, if established and well-managed. A GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. In addition, the product should be essentially due to the place of origin. Since qualities depend on the geographical place of production, there is a clear link between the product and its original place of production (WIPO). Hyderabad Haleem is the meat stew that is particularly consumed in the Islamic month of Ramadan. It was granted the GI tag in 2010 due to its cultural significance and making it the first non-vegetarian dish in India to receive this status.
In this paper, we tried to study how GI-tagged Haleem can be a powerful tool that can be used to boost food tourism development and attractiveness in the state of Telangana, India. This literature highlights the importance of tourism in building GI products and branding destinations through a travel company in India called GI-TRIPS.
Keywords: Tourism, Geographical Indication (GI), Food Tourism, Hyderabad Haleem, GI- TRIPS
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