Employer Branding through Eco - Friendly HR Practices: An Exploratory Study of 5 Star Hotels of Delhi – NCR Region
Dr. Pallavi MehtaPrasang Agarwal
Dr. Pallavi Mehta
Associate Professor, Pacific University, Udaipur
Prasang Agarwal
Research Scholar, Pacific University, Udaipur
7983019691, theprasang@gmail.com
ABSTRACT
Green HR practices developed as a recent innovative technique which helps organizations to create sustainable brands and promote a deep understanding of social responsibility towards environment. The progression of green HR practices initiates from a socially conscious HR department which involves the workforce to develop and participate in promotion of sustainable practices and integrating business operations with sustainable development of the organization. The study focuses on exploration of factors affecting adoption of green HRM practices by hotel industries for enhancing productivity, performance and efficiency at all levels of management. The global integration of business with environment is required for future adaptation to eco-friendly practices and methods to involve various issues of human resource management in practicing HR practices for enhancing competitive advantage. The paper uses exploratory research design to identify the factors affecting implementation of HR practices in hotel industry by collection of primary data through a survey questionnaire. The factors identified are analysed to study the significant relationship between different factors and employees working at various managerial levels. The study is conducted in five-star hotel chains. The sampled respondents are employees working in five star hotels and are exposed to various green HRM practices implemented by the management like recruitment and selection, training & development, performance and reward management, etc.
Keywords: Green HRM, Sustainable Development, Social Responsibility
AFFLIATIONS / CERTIFICATIONS
Testimonials
Aditya Deendayal
MBA 2005-07 Executive Director
Alankrita Resort & Conversations Hyderabad
Abhishek Patawar
BBA 2012-16
Weddings By Patawar - Founder & CEO
Spark Goli Soda - Director
Country Chicken Co - Director
B. Mounika
MBA 2016-18
V. Saketh
MBA 2014-16
Founder & Managing Director at Celebrano Events and Entertainments
Siddharth
BBA 2005-08 Shahdag Mountain Resort Cluster Director of Operations, BAKU, Dubai
Taaj Khan
MBA 2014-16
Senior Director at Concept PR India Ltd.
Krupakar Ravipati
BSc 2014-17
Assistant Director
India Tourism, Telangana Hyderabad
Madhan Murthy
MBA 2013-15
Founder & CEO
VDo Technologies
Shyam Sunder
MBA 2013-15
Head of Marketing & Growth
VDo Technologies
Address
National Institute of Tourism & Hospitality Management, Telecom Nagar, Gachibowli, Hyderabad – 500032, Telangana Government, IndiaCall Us
Landline: 040-23000472 / 473Whatsapp No: +91 95537 00035
Mail: director@nithm.ac.in
Working Hours
Monday – Saturday : 09:00 – 17:00Sunday : Closed
